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LONDON – The operator of Moon Bingo, Newco Entertainment has launched a social networking style bingo site called Gossip Bingo in an effort to tap into the market dominated by Facebook and Twitter.

Gossip Bingo will be powered by Dragonfish and will offer an online magazine and celebrity news alongside traditional bingo games and instant win style games. The site will be able to interact with Facebook and Twitter so players on the site can post their Gossip Bingo activity on these sites.

The launch of the new site follows Netboost Media, the company promoting Gossip Bingo, surveying over 70,000 bingo players and finding that over 80% are also members of Facebook and 75% read a gossip magazine or website every day.

Adi Frum, Chief Executive of Netboost Media siad, “For the last ten months we have managed to acquire over 3,500 new depositors every month to MoonBingo, the majority of which are based in the UK. I am confident we can more than double this number with GossipBingo.”

source: E-Gaming review